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Social Media Reels – Saudi Arabia / Egypt
Social Media Reels – Saudi Arabia / Egypt
A selection of social-first content developed for food and beverage brands across Saudi Arabia and Egypt, focused on building visually engaging and audience-driven digital communication through short-form video storytelling.
Developed across different food and dining concepts, the content explored multiple approaches to restaurant communication ranging from fast-paced engagement-focused reels to visually immersive dining presentations designed for social media platforms.
The direction across the projects focused on creating stronger digital attention through platform-native pacing, food-focused visual storytelling, atmosphere-driven content, and audience-oriented communication adapted specifically for contemporary short-form consumption behavior.
Rather than relying on conventional restaurant promotion formats, the content leaned into faster storytelling structures, visual stimulation, lifestyle-oriented framing, and culturally adaptive social media communication designed to increase memorability and engagement across digital platforms.
Rekaz – Makkah
A socially driven reel campaign series developed for a shawarma restaurant brand in Makkah, designed to support multiple stages of the customer journey through highly engaging and attention-oriented short-form content.
The communication approach focused on creating fast-paced social media reels built around relatable humor, food cravings, reaction-driven moments, and platform-native engagement structures tailored for contemporary restaurant audiences.
The content explored a variety of reel formats designed to strengthen visibility, audience interaction, and brand recall while maintaining a lighter and more socially adaptive communication tone.
Media90z handled the strategic and creative direction of the campaign series, including concept development, scripting, communication structuring, publishing direction, and social media rollout, while production and editing execution were developed in collaboration with a partnering production agency.
ORCA – Alexandria
A visually led reel content series developed for a seafood restaurant in Alexandria, centered around atmosphere, presentation quality, and cinematic food-focused visuals designed to elevate the dining experience across digital platforms.
The direction focused heavily on visual immersion through food styling, location presentation, lighting composition, preparation shots, and slower cinematic pacing designed to amplify the sensory appeal of the restaurant experience.
The project emphasized visual storytelling over direct promotional communication, allowing the content to function as both brand presentation and atmosphere-driven audience engagement.
Media90z led the visual production and editing execution of the reel series, while broader campaign direction and communication development were completed in collaboration with an external creative team.
Across both brands, the work reflected different approaches to food and beverage communication. one centered around fast-paced social engagement and customer interaction, and the other around atmosphere, visual appetite appeal, and cinematic dining presentation. The project highlights Media90z’s ability to adapt social storytelling, visual execution, and content pacing across different food and hospitality concepts while maintaining platform-aware communication and audience-focused creative direction.
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