TOMATO Birthday 2024
Media Campaign – 2024
TOMATO Birthday 2024
Media Campaign – 2024
TOMATO Birthday 2024
Media Campaign – 2024
TOMATO Birthday 2024
Media Campaign – 2024
TOMATO Birthday 2024
Media Campaign – 2024
TOMATO Birthday 2024
Media Campaign – 2024
An anniversary campaign developed to transform TOMATO’s yearly birthday sales event into a larger brand-driven retail moment across digital platforms.
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Built around a series of comedic video advertisements featuring Egyptian comedian Khaled Aliesh, the campaign focused on making the online shopping experience feel more familiar, accessible, and engaging for TOMATO’s audience across digital platforms.
The campaign was developed and led by Media90z from concept to rollout, including campaign direction, scriptwriting, media coordination, copywriting, publishing strategy, media buying, and overall digital support throughout the campaign lifecycle. Production execution was developed in collaboration with a partnering production agency.
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Built around a series of comedic video advertisements featuring Egyptian comedian Khaled Aliesh, the campaign focused on making the online shopping experience feel more familiar, accessible, and engaging for TOMATO’s audience across digital platforms.
The campaign was developed and led by Media90z from concept to rollout, including campaign direction, scriptwriting, media coordination, copywriting, publishing strategy, media buying, and overall digital support throughout the campaign lifecycle. Production execution was developed in collaboration with a partnering production agency.
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The campaign included three main video advertisements, supported by additional reels, social-first content pieces, and campaign photography designed to extend the visual language across multiple touchpoints.
Rather than relying on traditional promotional messaging, the direction leaned into humor, relatable scenarios, and fast-paced storytelling to create a more memorable and shareable campaign presence online.
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Across the campaign, the content focused on maintaining a balance between commercial objectives and entertaining digital storytelling, allowing the brand to communicate its online shopping experience in a lighter and more culturally relevant format.
Visual communication throughout the rollout was designed to feel energetic, accessible, and platform-native while still aligning with TOMATO’s broader brand identity.
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The campaign was rolled out across multiple social media platforms throughout Summer 2024 and Winter 2025, contributing to a significant increase in online brand awareness and a 5x growth in online sales during the campaign period.
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Across the campaign rollout, the content focused on creating high visibility, stronger audience recall, and a more unified digital presence during the anniversary season through visually consistent communication and platform-native promotional storytelling.
A retail-driven campaign designed to combine large-scale promotional communication with a more recognizable and visually elevated brand presence across digital platforms.